One of the primary SEO Strategies we employ for your business involves leveraging the capabilities of Data Aggregators to enhance both your Brand and Local Search Rankings.
What Exactly is a Data Aggregator?
Data Aggregators are sophisticated systems designed for mining and disseminating business information across the digital landscape. They collect and distribute business data to various platforms, including major search engines such as Google.
Data Aggregators play a crucial role in influencing Google Maps Rankings.
Understanding the Significance of Data Aggregators in Local Search
Data Aggregators serve as pivotal conduits for transmitting a significant portion of the data within the local search ecosystem. They disseminate a business’s information across multiple platforms, including search engines, social media channels, review sites, and business directories.
While Data Aggregators excel at spreading data, they lack the ability to discern between accurate and outdated information. It becomes the responsibility of local businesses to ensure that aggregators possess precise listing data, encompassing the name, address, and phone number (NAP) for each business location.
Failure to maintain accurate data can lead to a cascade of issues stemming from inaccurate information, such as duplicate listings, inconsistent NAP, and incorrect local citations. Additionally, a fragmented local presence adversely affects a business’s standing with search engines and consumers.
Many local business owners find themselves surprised by the information displayed when they and their customers encounter their business listings on platforms like Google and Bing. Frequently, inaccurate or outdated information appears without any clear source explanation.
In some instances, even business owners who have claimed their listings on major search engines like Google and Bing continue to experience inaccuracies in the displayed information, contributing to their frustration.
Utilizing Traffic9 Media’s relationship with the primary Data Aggregators… we will distribute your business data to a multitude of online business directories, apps, and mapping services.
We submit your business data to the four main Aggregators: Infogroup, Neustar Localeze, Factual, and Acxiom, ensuring consistency across the web for your local business data.
Time Frame for Managing Local Data Aggregators
Please be aware that the information submitted to local data aggregators requires time to propagate through the various channels they engage with.
The process can take anywhere from 3 to 6 months for the information to be submitted and navigate through diverse web channels. While some sites may exhibit faster turnaround times, it’s essential to recognize that we don’t control the entirety of the internet. Consequently, managing your local data needs to be an ongoing, periodic effort.
As a valued Traffic9 Media Client, you will have access to encompassing Data Aggregator reporting from the four primary Aggregators: Infogroup, Neustar Localeze, Factual, and Acxiom.
These comprehensive reports will be regularly sent to the email on file, providing you with valuable insights into your local search performance.
